Colgate Wisp is a new product in the market. Colgate advertises it as a perfect toothbrush to be carried in the pocket or purse. It is about 3 1/2 inches long and it is flatter than normal. It has a pointed end on one side to be used like a tooth pick. It has a built-in freshening bead that releases flavoring into the mouth. There is no need for water to rinse as it does not foam. It comes in three flavors or peppermint, spearmint and Cinamint. The brushes can not be used more than once.
I bought these at local Fred Meyer for 99c for two to try them. The head is very small and it is not really should be thought of as a toothbrush . The center bead has flavoring and sorbitol in it and is not a toothpaste. A tooth paste has cleaning, bleaching and anti bacterial ingredients . Wisp is really a handy polisher to be used like a breath freshner is used. It has the advantage of having a small plastic brush to do a quick polish and to remove food between teeth for a quick clean up before a meeting. For those enviromental concious folks the brush is made out of plastic and the packaging also is not enviro friendly.